Businesses are like relationships. At the beginning there is excitement and enthusiasm. After a while, it looks more like work than fun. We all get into ruts, but you can get back the inspiration you had at first with these simple strategies.
Re-embrace your mission
Think like a young entrepreneur
Work on a shoe-string
One of the ways to do this is recommit to your mission. “If your company is dying in spirit or bottom-line profitability, put your entrepreneurial strengths – passion, drive and creativity – to work,” writes entrepreneur and author Robert Kiyosaki. “Focus your attention on the lifeblood of thriving businesses – your mission.” In a way, this is easy because it’s all about simplicity. You’re getting back to the bare bones, the foundation, the brick and mortar of your vision.
You can’t unlearn what you know – and, most likely, what you’ve learned about business has evolved leaps and bounds since you first started. That’s the advantage that experience brings. And if you want to create new ideas or strategies, you need to get a different vision. Surrounding yourself with entrepreneurs can help re-boot your thinking. You’ll naturally absorb some of their enthusiasm and out-of-the-box mentality. Also consider working with a business coach. An outside view and input can be invaluable.
Dr. Jeff Cornwall, Director for the Center for Entrepreneurship at Belmont University in Tennessee, recommends acting like you have limited resources to steer your business down a better path. His tips are simple, but often forgotten as your business gets bigger: keep your overheads low; check out free marketing possibilities (hello social media); and make sure expenses are down. It’s true that necessity can be the mother of invention.
If you are still looking for ways to reconnect with what you do
- Have brainstorming sessions with colleagues or friends about how to move forward
- Look at the aspects of your business you do enjoy and consider how you can spend more time on them
- Take a break. Small business owners can do a huge amount of hours and get burned out. Having some time out will supercharge your energy and productivity
Have you had to turn your business around after losing sight of its vision? What are some of your tips on how other business owners can do the same.