10th November 2011
The top business technology trends of 2011
As we wind down 2011, we’re taking a look at the technology trends that have made the biggest impact on business this year. Overall, most of them are extensions of developments that dominated 2010. Let us know in the comments section how these trends have affected your business.
Bigger embrace of social media
There are certainly still businesses questioning whether or not they need a web site (they do), but more and more, companies are accepting social engagement as a necessity, not an option. It makes sense: a report by Sensis revealed Australian use of social networking sites increased significantly this year, with four in 10 going onto sites like Facebook a few times a day compared to three in 10 last year. Businesses are getting hip to the fact that doing brand marketing and customer outreach via sites like Twitter is a growing way to retain and gain clientele.
Teleworking more than ever
Australians still lag behind the Brits when it comes to fully utilising teleworking tools, but they are beginning to stake their claim on the market. Australia has carved out the largest market share in the Asia-Pacific region – 30 per cent – in its use of collaboration tools, and nearly half of these solutions are web-based, says research from Wainhouse. Experts expect web conferencing to grow by 19 per cent overall in the next five years.
A smartphone explosion
According to Google’s Australia Mobile Smartphone Consumer Study, 37 per cent of Australians own a smartphone – this number will probably grow by 50 per cent or more by December 31. The report authors said after being far behind in embracing smartphones, Australia is now a leading country using the technology.
More tablet talk
More people are using their iPad to bank, shop and research products and services. PricewaterhouseCoopers predicts in its Entertainment and Media Outlook that 5 million Australians will have a tablet device by the year 2015.
Increases in mobile purchasing
ABC Technology and Games writer Tim Molloy predicted earlier this year that more Australians would use their mobiles to research and make purchases online. He was right. Nearly 30 per cent of mobile Internet users go on retail sites from their phones, reports a survey by Getprice.com.au. Shopping also ranks as a more common activity among mobile internet users than browsing entertainment sites or using search engines.
What have been the biggest technology trends for your business this year?